This week brings an interview with one of Clay’s favorite people, John Lee Dumas of Entrepreneur on Fire! Are you ready…to be ignited?
Interview – John Lee Dumas, Entrepreneur On Fire
Before we get started…John Lee Dumas has developed a fabulous tool for getting short-term goals accomplished called The Freedom Journal. Check out thefreedomjournal.com to snag yourself a copy!
Key points from the interview:
- One of John’s passions is teaching about setting short-term goals, and sees goal setters as the ones that achieve greatness. His formula is represented by the acronym S.M.A.R.T. :
- S – Specific – Make sure it isn’t a goal that is too general…”I want to make more money this year” is too generic. How about, “I want to cut costs” or “I want to increase my customer base?”
- M – Measurable – It needs to be a goal that can be shown without a doubt that it was attained. Again, using the example above, how much of a cost initiative do you want to undertake? How many new customers are you shooting for?
- A – Attainable – This should be a goal you can reach in a reasonably short amount of time. Clay and I like to look at this as something you can achieve in 90 days or so.
- R – Relative – This just means that it is a goal that relates to your passions. If you love running, it would be silly to make a goal to become a world class chess player. Choose goals that align with your long-term goals and desires.
- T – Timely – When are you going to draw the deadline for your goal? An open-ended goal with no end date does not bode well for success.
- Just like many entrepreneurs, John Lee Dumas (or JLD as he is affectionately called) has had things that worked out well or didn’t work out well for him in his past. But all of these were gates that he needed to pass through to achieve success. The Army, failing in law school, corporate finance and real estate all gave him lessons that were needed to get where he is today.
- One thing I will take with me this week, as possibly longer, is that one “yes” equals one or more “nos” somewhere else. No one truly multitasks.
- The list of five (or four for our poor drugged co-host) books that John Lee Dumas recommends are:
Mailbag Question – We want to hear from you! Send us your questions!
Hope you enjoyed this episode…see you next time!
— Chris —