You may remember Tim Carter from his appearance early on in our podcast…the truth is, he had so much great insight to share the first time, we had to bring him on a second time to flesh out some thoughts.
Interview – Tim Carter – Ask The Builder
Key points from the interview:
- Clay and I remember 20 years ago (WHAT?!?!? That long ago?), Polaroid pictures were a part of our chimney inspection process. Nowadays, how easy is it to take out a smartphone and take photos and videos of the work you are doing that the customer may not see?
- Take that content you just showed the customer, and repurpose it. Put it in a bid that you send the customer, or a post-visit warm follow-up to encourage another sale. Use the content in your social media accounts to show other potential customers what level of service you’re providing customers TODAY.
- A HUGE takeaway from this podcast for me: the one thing customers complained to Tim about was the lack of communication. Truthfully, you can’t over-communicate with the customer before and during the service appointment.
- Tim recommends this book to all home service entrepreneurs: Influence: The Psychology of Persuasion, by Robert Cialdini. Click on the book image below if you are interested, and a portion of that sale (as well as any other Amazon links you find on the site) goes to Home Contractors HQ!
- The one word that means the most to Tim’s business: “ATTITUDE.” The best thing you can do for your business in instill the attitude in each employee to do the best job they can to make the customer the happiest person on earth when you are complete.
- “It only takes a little more time to do it right…and there are customers out there that are willing to pay for that!”
- Be the craftsman that does the job to an attention of detail that a customer may never see…because you know that’s the right way to do the job.
Mailbag Question – We want to hear from you! Send us your questions!
Hope you enjoyed this episode…see you next time!
— Chris —