Home Contractors HQ Show Notes – Episode 6 – Taylor Hill
Thanks for listening to our podcast! In case you missed some of the things we referenced in the episode, this is where you can come and follow up on the things we’ve discussed.
Interview – Taylor Hill, Spark Marketer / Guys In Trucks
Taylor Hill is the co-owner of Spark Marketer, a marketing company geared towards small business. He is also joining the podcast universe himself, along with co-host Carter Harkins called Guys In Trucks. I’m positive that listeners of this show will find lots of value from their show as well.
Some noteworthy nuggets from Clay’s interview with Taylor:
- Marketing is not just about sales…it’s anything that can bring in leads for new business, or retaining current customers. Most people think websites, mailers, advertising, etc., but have you considered other things that bring in new business or keep your existing customers? How are your phones answered? How do you manage post-sale activity, such as collections? Any “touch” your customer has with your business is a marketing opportunity to gain, retain, or lose customers.
- Customers have expectations…and most of those expectations can be established — or not met — by your marketing.
- Your branding needs to be consistent. Do you have multiple logos? Do you use the same fonts in your communications?
- Part of brand consistency is getting technical into graphic design: only use your vector file for logo use, and know what your colors are by number (look into hex numbers or RGB color numbers).
- Are you using social media for your business? You better be…your customers are there, and reviewing you, whether you know it or not!
- A key part of using social media is not selling products, but engaging with the public. It’s positioning your business as important on a human level. Use platforms like Facebook to humanize your business; after all, trusting individuals is much easier than trusting a company.
Mailbag Question – Using Technology In Your Business
Clay and Chris talked about using technology in a home contracting businesses.
Clay uses primarily an Apple platform in his office, equipping his employees with iPhones and iPads to upload job photos in the field for future use, such as quotes, proposals, or answering customer questions.
Are you still using the yellow pages as your primary marketing? If you didn’t hear what Taylor Hill had to say about getting online and marketing your company, Clay reinforces how important it is to make sure your customer picking up their phone and looking up a business that does what you do has an accurate and appealing representation of your business to entice them to choose you.
See you next week!
— Chris —